There are many valuable traits that a good domain name has. Ease to write, ease to remember, catchiness. But an important quality is the theme of the domain name. It’s in maintaining the consistency between the theme of the business and the theme of the domain name, that it can work in your favour to bring in the right customers.

Your entire website can be based around a domain name. It goes without saying that ‘Books.com’ could potentially be a website about books, but it’s in the simplicity of ‘Books’-‘.com’ that you could further structure the website. The entire website could have a minimalist theme, or an air of ease and simplicity around it, all connecting to the initial domain name.

Considering the domain name for an existing business can also work in maintaining a theme. Your business may be a well founded welding company, called Central-West Fabrication as an example. A straight forward and functional domain name like CWFabrication.com could work to capture clients that need a job done with no hassle.