A slow loading time can prevent people from revisiting your website, and they may click off before your content has even loaded, so it’s something all website owners should consider.

Slow loading times can occur for a number of reasons, but one of the most common is because files are too large. If you have an extremely large file like an image or an infographic, then it could take some time to load and it’s always best to make sure the size is suitable.

A large image file doesn’t necessarily mean better quality, and you should size your images and other forms of content carefully. Having media players like YouTube videos can delay loading times, especially if they’re set to run when the page opens so just make sure you’re being cautious with content before you add it to your site.