A website is an extremely powerful selling tool. Some businesses do not have a physical shop or showroom and therefore rely totally on their website to produce sales.

You may find yourself constantly checking where your website ranks for your most popular keywords in the search engine results as this will impact the number of visitors you get to your site. The higher you appear on the search engines result such as Google the more traffic you are likely to get. Although it is important to track this you should also check what your visitors are doing once they land on your site. If you are receiving a fair amount of traffic to the site but are not benefitting from enquiries or sales then it may be time to revisit the content within your website and have a look at what is happening. You may find that one of the pages is not displaying properly or that maybe your products are priced too high in comparison with the competition. There are some great analytics packages out there that will track the flow of customers through your website showing you what pages they clicked through to and also which pages they left on. This can be vital information which you can use to improve your site.