There are so many ways in which you can market your business online. Social media marketing through Facebook can be a great tool for businesses that want to reach a new audience or simply stay in touch with their customers. Not only do you want to promote your Facebook page within Facebook but also externally on your website, business cards and even on your sign written vehicles.  

When someone first lands on your Facebook page it is important that it looks professional. Try and think about what photo you are going to use as your cover photo and check how it displays not only on your computer but also your phone and tablet. Make sure that your description or welcoming paragraph sums up what you do but in an interesting way. If you sell products you may want to list them on your Facebook under the shop area.

Photos are a must for a successful Facebook page. Categorise these photos, if possible, to allow the views to go straight to the ones they are interested in.

When your page first goes live, be sure to ask as many friends as possible and family members to like it.