Las Vegas: EMC is using a strong series of recent sales returns as proof that the company will outperform its rivals in Europe.

EMEA president Adrian McDonald said that the company has in recent years been able to overcome the general financial malaise in the industry to consistently see solid growth in its sales and market share.

According to McDonald, the company on average grew its business at a rate three times that of the regional market growth and was able to raise its market share in the storage space on an average of two per cent over the last several years.

“We are seeing immense opportunity,” McDonald proclaimed.

“The market is looking to EMC for many of the answers in many of these essential questions going forward.”

The EMEA head sees the company building on its strong position in Europe going forward. He said that as the company rolls out its initiatives with the Pivotal, EMC and VMware brands, the market will likewise continue to shift towards cloud-based applications, particularly in the private cloud space where many enterprises will seek to transform their IT infrastructure.

“The essential story is a world of immense change,” McDonald said.

“The business world is going through enormous changes, likewise the IT world is changing in front of our eyes.”

While the company is confident with its direct channel, it also believes that its partner firms will reap a windfall from improved sales as the company looks to continue its growth through 2016.

“One of these underling stories to EMC’s success in EMEA,” said McDonald, “has been growing interdependency between EMC and the partner community.”