Following on from lockdown, many companies are having to try and think of ways in which they can adapt their businesses to become more online. This may mean including a video calling service, offering virtual appointments where computer screens can be shared to show plans or simply by offering an ecommerce facility to allow people to purchase products direct through your website.

It is important to think carefully about your marketing and ensure that any new services you are offer are marketed correctly so that people know they exist and begin to use them. There are several ways in which you can market your business but if you want quick instant results PPC is often the way forward.

PPC stands for Pay per Click and is a common and popular form of online marketing. There are a number of companies that offer pay per click advertising, the most popular being Google Adwords. It is often quite easy to set up adverts but getting all the settings correct can be tricky and if not done correctly,  you may find that either your advert doesn’t show to the right people or that it attracts clicks from people that you did not want to target which in turn uses up your budget.