So many businesses have ventured into the world of online marketing following the Covid outbreak. For many, it was the only way they were able to continue to trade and make any money.

If you are a business owner then you may have heard of the term micros sites. Micros sites have, over the years, been used for a number of different things. Some larger organisations still use micro sites today if they want to section their business off in to separate areas. So what exactly is a micro site and should you be creating them?

A micro site is usually a 2-3 page mini website that has information on it that is very relevant to a specific topic or product. Often the micro site will link back to the main website to gain traffic that way too. They can be useful if you have more information than you want to fit on one [age of your site or if you want to push a product or service without it being buried within others that may be on the site already. It can also work really well for other forms of marketing.

Micros sites can sometimes be used for marketing campaigns such as Google Adwords or for offline advertising in a newspaper for example. Google Adwords works well if the page the ad is linked to is highly themed around that topic. This will then mean that the cost per click is lower and also the conversion rate should be higher.