In this day and age of digital advertising, social media marketing and advanced website design, your online presence is more important than ever.  Most of your customers may have found you through using a search engine or seeing a digital advert so it really makes sense to ensure a healthy proportion of your marketing budget focuses solely on digital marketing. 

So what makes up your online presence? Well firstly and arguably most importantly it begins with your business social media accounts. These could be across a number of popular platforms reaching people of all ages with regular relevant content being uploaded to keep you visible to potential customers. You then have your website, this needs to hold the attention of customers who have either searched for you or clicked on your advert links. Lastly you have your paid for digital marketing, so this might be a mass email drop or pop-up adverts and sponsored links.

If you decided that you have a bit more to invest to boost you online presence, then your best bet is to speak to the professionals. Talk to your website developer and ask them where they feel would be the most valuable choice for your advertising boost. They should be able to show you statistics to support their advice and give you the best chance at really boosting your online presence.