The term blogging is being used frequently on websites and other online platforms and has quickly become one of the most popular ways of communicating and spreading information and news. There are a vast number of blogs online and it is not only a great way to express your ideas but also an effective way to share information with others. It is being used as a marketing technique by many companies as key words can be used in the blog to optimise searches.

Starting with a catchy title is a good way to bring the focus of your users on your blog. If you feel that the content is not aligned with the title, delete that part or use it somewhere else. Though some people pick an attention grabbing title after they have written the blog post, it is better to have a working title which you can change later on. A catchy title sets the tone and mood of the blog and helps you remember what you should be focusing on.

Understanding your audience is crucial to a successful blog. If you know your audience then you will be able to write about something that will interest and inspire them. Determine the topics that you are going to cover but try to come up with an angle that has not been tried before as this will make your blog stand out from the rest.