Las Vegas: The blurring of the lines between enterprise, telecoms and consumers is spurring EMC to move towards shedding its status as an enterprise-only vendor.

Chief Technology Officer and senior vice president John Roese told reporters that as the needs of customers change, his company will have an opportunity to move into areas traditionally thought to be outside of its realm.

Roese explained that the migration of firms towards traditional on-premise systems to consumer devices, cloud computing and mobile applications has caused a blurring of the line between what had traditionally been considered carrier services.

With problems such as unstructured data management and subscriber turnover from unhappy consumers dogging companies, the firm believes that its storage, virtualisation and big data platforms can appeal to carriers struggling to keep up with the competition.

“I have a firm belief there is a lot more opportunity for EMC technology beyond serving the enterprise ecosystem,” Roese said.

“As the industry is changing and as this convergence is happening, we are finding our technology is incredibly useful in solving problems that are not historically associated with enterprise.”

The EMC senior VP laid out a plan for the company which will see the EMC flash memory hardware platform combined with the recently-unveiled ViPR storage platforms and Pivotal spin-offs will help to create an ecosystem perfectly-suited to serve new industries and changing markets in the communications, healthcare and network management spaces.

With the shift, the company believes it can seize an opportunity to add some of the world’s largest mobile network operators and service providers to its client ranks.

“The technology that is being developed is becoming much more horizontally applicable,” Roese noted.

“There is a tremendous opportunity for EMC to expand the application of our technology.”